Buying a commercial property is one thing but creating a productive space is a whole other task on its own. It’s challenging too and all the more because we have to be both efficient and effective at the same time. Additionally, we need to blend the perfect balance between aesthetic and function starting off with colors.
Most people would come to think of choosing colors for an office as something like buying toilet paper. It’s a must and one that doesn’t require a lot of brain work. But in contrary, hues play an integral role not only in establishing branding but also in providing visual cues that nurture productivity and creativity in the work space.
But how exactly do we pick? What separates a good choice from a great one? We’ve got some tips!
Consider the logo. The elements and hues in the corporate logo play a huge role when it comes to picking colors. This however does not go to say that we should paint all the walls and buy furniture in the said hues because that can be too overwhelming. Opt for accents or details instead.
Think psychology. Science tells us that hues have a subconscious effect on people especially when exposed to them during prolonged periods of time. For instance, many companies choose blue for their logos to signify loyalty and trustworthiness while restaurants go for red, orange and yellow interiors because they increase one’s appetite. Offices are no different. To better illustrate here’s a list of the more popular colors and what they mean.
- Blue — Promotes a sense of trust, loyalty, efficiency and communication. It’s known to harness calmness which is why it’s known to lower blood pressure, respiration and heart rate.
- Yellow — It’s a high energy hue that stimulates optimism and energy. But too much can be too loud creating anxiety or even building bad temper.
- Orange — It generates enthusiasm and is known to help boost creative performance. Like yellow, it’s a high energy hue great for creative spaces.
- Red — An appetite and brain stimulator, red is best for offices with a lot of physical activity or graveyard shifts.
- Green — Of all the hues, green is the most eye friendly. It also boosts creativity and innovation and even promotes harmonious balance.
Choose the right intensity. How intense a certain color is affects how we respond to it. This is why darker shades can sometimes feel cold or too stiff, pastel shades can be innocent and sweet and brighter shades are loud and energetic. Additionally, highly saturated hues are more stimulating which makes them great for brainstorming rooms while low saturation colors are more calming.
So, what colors are you getting for your commercial property? We’d love to know.
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